Every real estate agent knows that to be successful in this competitive industry, you need more skill sets than just selling property. Whether you are on a low budget, you need the ability to advertise your services through captivating Facebook ads for real estate tailored to generate more leads.
You can decide to network, use referrals, or the traditional marketing techniques, but what if you took advantage of the advanced technology especially social media to reach more potential clients? Among the many social media marketing tactics, Facebook ads is one of the most cost-effective and promising method that can generate more clients.
Below are the best tips you can use to reach more clients through Facebook ads for real estate.
1. TARGET THE RIGHT AUDIENCE
When advertising on Facebook, you should target specific type of people at a time. The type of audience you decide to target may depend on:
- Are they renting or do they own a house?
- What types of homes sell fast in what areas?
- What are your strongest skills?
- What are their traits (interest, education levels, etc.)?
Narrow your Target
For best results when using Facebook ads, you need a narrow target. For instance, you don’t want a 1000 people to view your ads without taking action, but 200 who can click and convert into potential clients.
Make It Local
Most real estate company can attract higher value clients looking to buy property through Facebook’s geo-targeting tool. Geo-targeting means “telling” Facebook the important geographic locations that you would like your ad to show.
Facebook can allow you to target a city, state, or country. This way you can visualize where you website visitors and potential customers live, so you can determine your target area.
2. BUILD ADS BASED ON THE RIGHT AUDIENCE
Since now you know the people that you should target, it’s time to create an ad that will connect with your target audience. When building Facebook ads for real estate that will generate leads, it should automatically connect with the audience.
3. USE APPEALING GRAPHICS
Real estate is visual and the most converting FB ads convey their messages through high-quality images. A captivating image can get the attention of target client. Since visuals are in various forms, you should be creative and choose one that would excite your target to take action.
4. MAKE YOUR AD COPY EASY TO READ
Copywriting involves short sentences, easy to pronounce words and concepts that clearly convey the message and one that a 4th grader can read and understand. Write a copy that will prompt an immediate response.
5. CREATE A CLEAR AND CAPTIVATING CALL TO ACTION
Most sales pages and landing pages fail to convert leads into customers mainly because of a weak call to action that has no sense of urgency. A clear call to action can help potential clients to make effective decisions that will compel visitors to act as well as improve conversions.
6. CREATE A PROPER LANDING PAGE
A landing page should be persuasive enough to grab the attention of your audience and compel them to complete a conversion.
A landing page is that page which prospective clients land on after a click on your real estate Facebook ad. It can be your homepage, a standalone page, or any other page created specifically to convert potential clients who click your ads.
An effective landing page contains: a killer headline, persuasive subheadings, appealing pictures and other visuals, a clear explanation of your services, contact information, a guarantee, and an eye-catching Call-to-Action.
There is no-one-fit-all call-to-action, you only have to create a customized one depending on your target audience.
7. WHAT ARE YOUR COMPETITORS DOING?
If you are competing against a well-funded real estate competitor, you should up your game through a competitor search. With Facebook ads for real estate, you can tell how much they are spending and what their blind spots are.
8. TEST YOUR FACEBOOK ADS
Testing ads allows you to uncover what works best for your targeted ads. This way, you get to understand how you can increase leads and to generate more business for less money.
REAL ESTATE FACEBOOK ADS
Building real estate Facebook ads isn’t rocket science. The real problem comes in when trying to optimize the ads to get more leads. But with these 8 tips, you are on the right track.
But if you are trying to reduce your ad spending while generating viable leads, contact us and our experts will help you.