A landing page is a key element for any business. Your landing page lends credence to your business and highlights key elements too. More importantly, the right tools being used to create your page, can personalize your brand name. The landing page design for real estate is also important if you want to generate leads that convert. Your leads depend on a solid landing page strategy. At the One Gallon Media Group, we offer real estate professionals a few tips and ideas to create a successful landing page that generates leads and conversion.
How To Build An Effective Landing Page for Real Estate
1. Avoid Poor Construction
You can construct a good landing page design for real estate or a poor one. A good real estate landing page will focus on the elements that your website cannot achieve. In order to get a return on your investment, an effective landing page should:
- should follow the context of earlier communications
- should make customers feel valuable
- should be more than sales-based/transactional
- should capture customer information
2. Optimize Your Landing Page
Your home page is not your landing page and should take a very different approach to reach leads. A real estate landing page should focus on what your aim is, which is buying, selling, or leasing real estate. To optimize your landing page design, you should have a singular focus and be specific about your conversion action. The key element of a landing page are as follows:
Headline: (Your headline is the first thing people will see and make a conclusion on about your offer).
In fact, 90% of the visitors that read your headline will also read your call-to-action.
Offer: (Your offer should highlight what you offer and how your prospective clients can benefit from it).
According to marketing experts,”landing pages with multiple offers get 266% less leads than single offer pages.”
Call-to-action: (If you’re landing page is successful, this is where your customers take action. Your call-to-action could be a link or a button.
Your call to action should include:
- trust indicators
- a few elements
3. Focus On Your Audience
Your content should be focused on what your customers need. Most landing pages are tailored to how you can meet your customers needs. When you have a clear understanding of who your audience is, it’s easier to provide them with they want.
4. Focus On What You Want To Achieve
Focus on your element of real estate and what you want to achieve. Do you want your landing page to be a destination for your PPC ad? Do you want subscribers to sign up for your newsletter or blog? Your landing page goals should be very specific. In fact, an existing landing page can always be improved and should be focused on achieving a new real estate goal.
5. Try Using Dynamic Content
Dynamic content uses information already known about the visitor to offer personalized content. For example, you can insert a user’s name into the landing page or tailor a page copy depending on the location of a user.
6. Test Your Landing Page
You want to test everything on your landing page. Your headline, imagery, body copy, call-to-action (color), background color of the page, font size, and type. A/B testing and multivariate testing are all important when it comes to testing your landing page design for real estate to meet your conversion expectations.
Bottom line: A successful landing page is focused on your audience and the end goal to increase your bottom line.
At One Gallon Media Group, we understand how to create a successful landing page for your real estate. You’re invited to contact us for more details on how to optimize your landing page for conversion!