PPC for Real Estate can be challenging and we cannot mentioned enough how important is the Search Term Report. If you’re familiar with the old Google Ads interface, the search term report is very similar to the search query reports you used to find Ads. Search queries are an important part of advertising because they indicate the keywords you’re bidding for and the queries that are driving traffic to your real estate website. A search term report gives you insight on what keywords are working and the ones that aren’t (even when they’re on a higher level).
You can quickly pull a report for a glance at query data with a search term report. In fact, you can immediately set negatives and add queries to your real estate keywords. For the best results, you should leverage the campaign tab and look for search terms there. As a valuable resource, a search term report allows you to query your real estate data into Excel and analyze/manipulate the data there. Gathering a mass amount of real estate data is simplified with the search term report. By using a dimensions tab, you have the option of creating a thorough reports that allows you to:
- customize the data/columns in the report
- layer on additional segments (i.e. conversion, network data, time)
- schedule your search term reports as needed
Important Real Estate Search Term Report Statistics:
- 67% of the buyer’s journey is now digital
- 90% of homebuyers use the internet during their house hunt
- Google search terms for real estate-related terms has increased by 253% over the past 4 years
- 70% of consumers want to get to know you through your online content (i.e. PPC for real estate)
- At 35%, millennials (18-35) are the largest group of homebuyers
According to the National Association of Realtors, “all generations search for homes for sale online during the first stage of house hunting.”
Because homebuyers rarely use television, print, or radio to search for real estate, using a search term report can help you tailor your real estate niche to best serve your audience. As a real estate professional, it’s important to know the relevance of the search term report, gathering the right information, and how to use it. Your real estate industry must be where your customers are: on the internet. A search term report helps businesses leverage valuable keywords, especially for PPC for real estate and data to get the most out of their real estate niche.
A search term report is imperative for keywords in or real estate, websites, and other online content. The search term report also shows you what consumers were actually searching for, help you avoid sending your ad to uninterested people, and identify high level keywords. You can also use a search term report to create a keyword list of terms that are working and others that are not. If used correctly, a search term report can help you connect with an actual audience interested in buying homes and improve your ROI.
At One Gallon Media Group, we’ll help you build a search term report that is relevant to your realtor. We understand how important it is to leverage the right keywords for your PPC for real estate ads. Build a search term report for real estate that will help you improve your click through rate.
Contact us at One Gallon Media Group to build an impressive search term report for your real estate market today!