Advice To Enhance Your Real Estate PPC Campaign
A real estate PPC ad campaign should serve a few purposes, but it has to be optimized to fit your unique campaign goals. Most real estate PPC ads can be successful with the right campaign strategy.
Your strategy should include optimization and planning ideas. Realtors can utilize pay-per-click ads to drive traffic, create a marketing platform, turn visitors into leads, and successfully follow up with each client. Find out how these three pillars of real estate pay-per-click advertising holds true for your marketing campaign strategy.
3 Pillars For Real Estate PPC Ads Setup
1. The Search Initiative
According to Forbes, “PPC ads serve as a way to draw traffic to your website,” but how well do you know your business industry network? Three important questions about your marketing strategy include:
- Do you know the areas you want to target?
- What type of homes/real estate you want to sell?
- What type of clients are you willing to work with?
For example, if your business is based in San Francisco, you’ll want to create an eligible search within the San Francisco area only to avoid unnecessary marketing costs. For very specific locations, try using long-tail keywords or negative keywords to eliminate unnecessary searches. The keywords you choose should always answer the three questions from your search initiative strategy.
2. Platform And Lead Strategy
It’s important for visitors to do more than eyeball your real estate landing page. Your efforts should create a marketing platform that generates leads that solidifies your ROI. Real estate conversion must be a consistent strategy with a proven platform using a lead strategy. Capture leads and follow through if you want your marketing campaign to be a success.
You should also focus on a tools that allow your business to manage your listings. For instance, a drip email campaign is a great way to capture and retain leads that have visited your real estate landing page. An effective call-to-action can also influence your visitors to leave their contact information for future reference or when they decide to act.
3. Follow-Up Plan
In fact, according to the Small Business Balance, “a drip email campaign is also a great way to follow-up with your customers.” Follow-up is a key element of a successful real estate PPC ad campaign.
When your business gets a lead, follow-up can help you challenge a competitor sell. The best follow through plan encourages your visitors to discuss their real estate needs over the phone or in person. It’s important to reach out to a visitor that has shown interest in your real estate market.
Real Estate SEO vs SEM
For other real estate professionals to be successful they must focus on using SEM (search engine marketing). This is a vital step before even starting your Adword campaign. Rather than SEO which focuses on your keyword rank.
Bottom line: In real estate marketing, it’s important to know how to close a deal through your marketing efforts. Real estate PPC ads gives you a great pipeline to reach your conversion goals and stay on the top-of-the-mind of your audience.
Why Trust One Gallon Media Group To Help You Reach Your Real Estate PPC Ad Goals
As an expert B2B provider, One Gallon Media Group specializes in real estate advertising. We use pay-per-click ads to generate more leads and increase your revenue.
You’re encouraged to contact us at One Gallon Media for more details today!