Are your Real Estate PPC Campaigns running at their max? An audit is characterized as a systematic test of your company accounts for errors or irregularities. In fact, an audit is meant to save your business time and money, but an audit can also protect your marketing campaign from scrutiny. Many businesses are prone to make marketing mistakes and a once over can help you achieve your goals and meet a realistic ROI.
Thus, a PPC Campaing audit is necessary if you plan to get the most out of your marketing campaign. The following blog will discuss how the Lin-Rodnitzky ratio technique is used to do an account audit of your pay-per-click campaign.
What Is The Lin-Rodnitzky Ratio?
The Lin-Rodnitzky ratio is very similar to measuring your keywords and giving them a grade. More importantly, the ratio technique asks the hypothetical question; “how are your Real Estate PPC campaigns working?” Consequently, there are many mistakes businesses make with their keyword campaign that could be costing them thousands of dollars. Whether your business requires a daily or periodic check is entirely up to the business owner, but daily Lin-Rodnitzky ratio testing is recommended by the keyword professionals.
Here are the PPC ad irregularities an audit should check for:
- a rise in your ad click through costs
- non-converting keywords
- unnecessary keywords
- decreased CTR
- lowered conversion
Many businesses will agree that the Lin-Rodnitzky ratio works better than a stand alone PPC strategist. Ironically, your keyword ad campaign is given strategic optimization to ensure consistency by using a ratio strategy.
The Lin-Rodnitzky ratio measures the cost per action (CPA) of all search queries against greater than or equal to single keyword conversion.
Data is taken from your PPC for real estate campaign over a long period of conversion and is analyzed and measured. It tells you which keywords are actually converting to elevate your real estate marketing campaign. More importantly, it enhances your marketing budget by keeping you on track.
PPC keywords accounts that utilize the Lin-Rodnitzky ratio should measure between 1.5 and 2.0 for a healthy account. These ratios suggests your account is being well managed, bringing in sales, and has growth opportunities which is imperative for real estate. However, a 2.5+ Lin-Rodnitzky score means your account is being mismanaged and you’re spending too much money daily. According to one United Kingdom Lin-Rodnitzky course professor, the current number system is very conservative and most businesses should focus on a ratio score of 2.25 or lower if your real estate business is managing a healthy keyword ad campaign.
If your LR score is too low, you’re business is not taking enough risks and your business should try adding techniques like new keywords or adding a dynamic search ad campaign. In contrast, if your LR score is too high, try adding negative keywords, increase your bid for keywords, or halt the worst performing keywords. Finally, the best way to assure the Lin-Rodnitzky ratio is working for your business is by creating a checklist and analyzing your keyword campaign according to your checklist.
Does My Real Estate Business Really Need To Utilize The Lin-Rodnitzky Ratio?
In real estate, it’s important to reach your audience, but also save money and the Lin-Rodnitzky ratio quickly allows businesses to analyze their keyword ad campaign success rate for what’s working and what’s not. A real estate keyword campaign can be costly if you’re not utilizing the right strategy to optimize your marketing campaign. When your keyword campaign is not working effectively, the LR ratio gives you a way to investigate why your marketing strategy is not converting.
At the One Gallon Media Group, we have experience with utilizing the Lin-Rodnitzky ratio technique to optimize your real estate ad campaign and keep your business within their marketing budget. You’re encouraged to contact us to learn more about our services today.