Many Real Estate businesses using PPC advertising understand the value of keywords, but struggle to implement a strategy that coincides with their goals. While keywords are cost effective, putting a strategy together isn’t for the faint at heart. When it comes to real estate agents, finding a target audience that’s consistent to their conversion goals is paramount. Today, single keyword ad groups (SKAG’s) have proven to be a phenomenal tool for real estate. The following blog discusses SKAG’s and what it contributes to real estate agents.
What Is SKAG’S?
Simply put, single keyword ad groups are putting your keywords separately to target your audience. For example, instead of wireless camera, you’ll get wireless + camera which offers structure and separates the meaning of your initiative to target an exact audience that is interested in your particular real estate. In fact, it broadly modifies the keywords associate with your specific real estate goals. SKAG’s for real estate PPC advertising is an exact keyword match that allows you to target your audience with their desired search intent.
What Is A Real Estate Agent’s Goal In Advertising?
The main advertising goal for any real estate agent is conversion. It’s important for them to have a consistent advertising medium that connects with their target audience and leads to conversion. Here’s how single keyword ad groups can help:
Specific Subject Matter
By improving the relevance of your ad campaign, clients can eliminate irrelevant traffic and focus on a target audience that’s interested in buying real estate. In fact, you can improve your Google metrics and expect a CTR. Instead of a bulky keyword ad campaign, your real estate niche can focus on targeting a specific area and audience.
Choose Your Key Objectives
Do you want to highlight your prices? Is your real estate convenient to a desired location? SKAG’s allows you to bring attention to what makes your real estate stand out from the competitors. You may notice a narrower audience, but your ads will start to receive a higher click through which is also imperative to your ROI. They offer a streamline ad experience for the user, but can also enhance your quality score.
While your competitors are focused on the traditional keyword ad campaign, your real estate professionals can stay ahead of the trend. Real estate is a very competitive industry and it’s important to focus on an advertising campaign that will reward you, but also cost less per click.
What Are The Additional Benefits Of Using Single Keyword Ad Groups?
Single keyword ad groups allows real estate agents to focus on their landing page and the type of ad message they want to put out to their customers. For instance, bring your clients to a specific landing page that advertises a multi-family home with 4 bedrooms and 3 baths based on their desired needs. More keyword control means you can diligently compete for quality real estate clientele.
A Cleaner Campaign
A cleaner ad campaign using PPC ads means you’ll have a cost-effective bid management strategy, clean up the clutter (which is important), and keep things organized. Tidying up your keywords is one of the fundamentals of a successful PPC advertising campaign.
Without lowering your bid, real estate agents can use SKAG’s to improve their quality score and get a reduced CPC. Nevertheless, if you lower your CPC, you’ll also lower your CPA as well, saving you more money over the life of your PPC campaign.
Why Clients Prefer One Gallon Media Group For Their Real Estate SKAG’S Campaign?
At One Gallon Media Group, we have had impeccable results using SKAG’s for our real estate clients. We target a very specific and granular audience with bottom of the funnel keywords. Although, single keyword ad groups perform closely with traditional PPC ad account structure, they also have been noted as performing better.
You’re invited to contact us at the One Gallon Media Group for more details on how SKAG’s for real estate PPC advertising can work for your property today. We specialize in calculated digital marketing strategies to help our clients reach their real estate goals and solidify their ROI.