Conversion Rate Optimization

Whether its ad views, product sales, add-to-carts, or deals closed, there is always room for improvement when it comes to increasing conversions. A well-planned Conversion Rate Optimization (CRO) strategy helps increase online sales, boost lead generation, improve your website visitor experience, and capitalize on your site traffic. Without one in play at all times, you’re simply wasting time and wasting money. 

At One Gallon Media, we implement a CRO strategy that dramatically cuts your cost-per-lead while simultaneously increasing site conversions. We know how to lower your customer acquisition costs by focusing first and foremost on generating value from the visitors and users you already have. Then, we’ll expand on those efforts to attract new traffic to your website and encourage them to take action. 

Something as small as images, copy, colors, call to actions, and font can affect conversion rates. Therefore, expect us to make constant improvements to our landing pages and testing new copy, images, and strategies — in the same way you would do with your products and services.

How We Do It

Company & Website Assessment

We like to take the time to learn as much as we can about your company’s products and/or services first. The more we know about you, the better. That way, we can effectively audit your website to understand what your visitors care about the most. We’ll analyze your current CRO techniques (if you have them) and develop the perfect strategy to increase revenue per visitor, acquire more customers, and grow your business.

Research & Development

It’s hard to predict how any aspect of your site could be affecting traffic, so you must test everything to learn what really matters. Our research and CRO development begins with your highest value pages, as well as those that are underperforming compared to the rest of your site. This helps ensure immediate improvement for your conversion rates. Then, we’ll get to the heart of the matter: a CRO movement that includes quality landing page design, neurotic AB testing methods, and search engine optimization.

Testing, Testing, and More Testing

Maintaining quality conversions on a reasonable budget requires that we never get complacent in our attack. After mapping out a conversion course of action, we’ll test everything we’ve done thus far. And we mean everything. Our experts will look at layouts, backgrounds, images, graphics, text, headlines, copy, messaging, colors, alignment, placement, forms … you get the point. In this phase, nothing will go untested.

Tracking & Reporting

In order to maximize ROI, we will install the necessary conversion trackers (like Google Analytics) into your website and configure a set of goals that makes the most sense for your business. We’ll monitor your marketing campaign performance and landing page performance relentlessly and create daily custom reports that show key performance metrics in a way you’ll understand. We’ll send this report directly to your email monthly.

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